Posted on June 10, 2024

1. Make a proud, personal annual gift. First and foremost, every board member bears a moral obligation to financially support the organization. This demonstrates their commitment beyond words. If board members, who bear legal responsibility for the nonprofit, don’t contribute financially, it sends a conflicting message. The magnitude of their gift is secondary; what matters is that each board member takes pride in their contribution. Here’s how to effectively approach soliciting your board:
2. Understand your organization’s fundraising program and strategies. Many board members lack insight into modern fundraising methods. They need to grasp the specific strategies employed to garner contributions, understand where the funds are allocated, and what initiatives they support. For instance, they should comprehend the financial dynamics of fundraising events and grasp the basics of direct mail and major gifts. This knowledge empowers them to provide meaningful support.
3. Assist in thanking donors. This is perhaps the most gratifying aspect of fundraising. It’s also one of the most impactful. By sincerely expressing gratitude to donors, board members deepen their connection with the organization, fostering a cycle of continued support. Ultimately, this helps sustain a reliable fundraising stream.
4. Engage with donors and convey the organization’s impactful work. Every board member should act as a personal advocate for the cause. Equipped with an elevator pitch and compelling anecdotes about the organization's community impact, they can effectively communicate its mission. Providing regular messaging training ensures they can effectively spread the word.
5. Aid in identifying prospective donors and facilitating introductions. Executive Directors often highlight the importance of board members opening doors in fundraising efforts. With adequate training and support, board members can leverage their networks to connect potential donors with the organization through events or tours.
6. Assist in donor cultivation. Cultivation activities can be enjoyable and involve simple tasks such as hosting tours or small social gatherings. Making these activities accessible and enjoyable encourages board members to participate actively.
7. Know when to make contribution requests. Not every board member may excel at direct solicitations. Those who are comfortable can take the lead, while others contribute by supporting various fundraising tasks.
8. Support and encourage all fundraising endeavors and the fundraising team. Board members play a crucial role in fostering a supportive environment for fundraising initiatives. Recognizing and celebrating the efforts of staff and peers motivates everyone to perform better, resulting in increased fundraising success.
9. Ensure adequate resources and support for fundraising activities. Proper staffing and funding are critical for the success of fundraising efforts. Board members should understand the correlation between investment in fundraising and long-term financial sustainability.
10. Attend public events and bring potential donors and friends. Board members serve as official hosts at events, showcasing their commitment to the organization. Clearly outlining event priorities enables them to prioritize their attendance effectively.

By fulfilling these responsibilities, board members actively contribute to the organization's fundraising success and long-term sustainability.